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Welcome!
Entering the trade show arena and keeping track of all the details can be quite a
daunting task – from planning your calendar, scheduling your staff and travel,
to designing your exhibit and materials, the list seems endless.
Content Design wants to ease your pain, so we are offering up some helpful information
to get you motivated as you plan your exhibits. We
welcome your feedback, and of course, let us know if we can help you on your next
exhibit adventure!
Carrie Cowan
Creative Director
FEATURE
Your Media Kit
Trade shows provide the perfect venue for launching a new product or service, the
first–step in planning this launch is preparing a media/press release –
but, don't forget the second step – the media kit.
Plan your media kit →
CHECKLIST
Exhibit Planning
Let's start with all the "to do's". If you love a good list to help get
you started, then you must checkout our Exhibit Planning Checklist.
Begin your exhibit planning →
GOOD TO KNOW
Why Logos Are Created as EPS
Files
Your logo is key to your brand – it will be on everything and used in many sizes
and formats – it needs to be flexible. An EPS file is a high–resolution
"vector based" file created in a drawing program such as Adobe Illustrator.
"Vector based" files can be scaled up or down in size with no loss of
image quality, allowing your logo to be enlarged as big as you need (think trade show
exhibit) or shrunk to as small as you need (think website thumbnail image). Avoid using
photos in your logo, as photos are "raster based" images that cannot be enlarged
in size without loss of image quality.
CONSIDER THIS
Exhibit
Appearance From All Angles
 When you are planning your
exhibit space most likely you spend a fair bit of time planning how your exhibit appears
to the individual approaching your space from the aisle.
But don't forget to consider all the angles – especially how your booth appears
from the sides, and if visible, how it appears from the back. Not only do you want to keep
your area tidy, but don't overlook obvious messaging opportunities (visible back walls).
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IN THIS ISSUE
TIP
Shipping Your Exhibit Materials
Know the "move in" dates for your trade show and allow appropriate
time for your marketing and promotional materials to arrive. If your materials are late, not
only will it cause you headaches on setup day, it can take a bite out of your budget in
rush/overtime charges.
FAVORITE PRODUCT
Hand Sanitizer Spray Pen
 Stay germ free when
you travel with a hand sanitizer spray pen. It is shaped like a pen with a clip and it
passes through airport security. What's
more, many major retailers carry them.
Help Your Friends Out
People you care about can benefit from information on creative design
services and useful tips for implementing them. Help them learn more by forwarding them
this issue of Substance & Satisfaction!
Subscribe Now
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Contact Us
email.carrie@contentdesigninc.com
phone.407.898.2876
url.www.contentdesigninc.com
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